I appreciate that you, my friends, family, clients, and prospects follow me on Facebook, and are discovering what I have to offer beyond other Realtors. I'm exceptional. How do I know you are paying attention or what you care about? I listen.
I work really hard to post interesting information on my Facebook Fan Page, but I wonder who is really actively listening, and to what. Real Estate is really a bell-to-belly kind of business. Yet something still draws me to use my business page as a marketing tool. It draws you too.
What do you want to know about me business wise? I listen, or watch, what you are saying and doing about my postings. Insights is a new Facebook FanPage tool that allows me to anayze.
I see that I have 162 fans (likes), and my entire reach, or friends of friends is 68,713 people and my reach has increased 94% over the last month. So who's talking about me? Meaning, commenting or liking, or re-posting? 5 as of today, which is actually down from 10 on Monday. Yes, I check it multiple times a week. It's like playing the stock market, it's fun. But I am listening to know what works and what doesn't. Why waste my time or yours? For the week, I reached 207 people which is a 132.8% increase over last week.
I am reaching but what is the call to action? I will say I'm glad I'm getting a response here and there, a potential new listing, and a few referrals. But ultimatley, as much as I love playing with Facebook and social media tools, this is my livlihood and I want to communicate my message so folks will choose me when they need to buy or sell.
If you look a bit closer you'll see that what people are TALKING ABOUT this week are:
1. My new car wrap - Installing on Monday
2. Am I worth recommending?
3. SunAgent Press Release
4. Paula Dean Announces Type II Diabetes
What this tells me is that nobody cares about general real estate content like market reports or legal updates. But people do care about me personally, my marketing efforts, Solar, and health (or Paula, pick one).
I'm listening to you,
are you telling your friends about me?
CLICK LIKE on my tab, right
DON'T BE A DINOSAUR! LOVE THE EARTH!
Cathy Bureau, NAR GREEN, EcoBroker, recently obtained the SunAgent certification being test marketed out of New Jersey for real estate solar education. As the founder of Green Home Realty, Cathy Bureau is an entrepreneur recognized in the industry by builders and colleagues for her expertise in green real estate. She is a member of Build San Antonio Green and the Texas Green Network-SA. You can find her via website: GreenHomeRealtySA.com, blogs: SanAntonioHomesBlog.info, Facebook, Twitter, LinkedIn, Pinterest, and Natural Awakenings SA Magazine Please contact her directly to schedule her as a guest speaker or for media interviews for your company events.
CATHY BUREAU - YOUR MOST VALUABLE REAL ESTATE ASSET
CATHY BUREAU Broker/Owner
MBA, REALTOR, GREEN, SFR, ECOBROKER, SUNAGENT
(210) 560-1891 Direct
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